Video marketing is growing in popularity, especially for B2B and B2C businesses, and there are good reasons for it. It is estimated that around 82% of online traffic will come from video content by 2022.
Despite these figures, some brands still do not use videos in their marketing strategy. They think video marketing is expensive and lack the skills and knowledge to produce high-quality videos.
Suppose you are also one of these brands. In that case, you should know that you can use a video editor to create videos entirely for free without any experience in video making and editing. Yes, it is entirely possible! So what are you waiting for?
10 types of videos
Discover the 10 types of videos that can help your business reach new heights of success and engage your audience like never before.
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1. Explanatory videos
How-to videos are great for educating shoppers about products and services early in their buying journey. These videos can be used to illustrate why they need a specific product or service, generate leads, and nurture potential consumers.
These videos are also called how-to videos and are very helpful in explaining complex products and services in detail. They are also suitable to increase brand awareness to the highest level.
These videos are a high-level view of how a specific product solves a problem. As this is high-level content, these videos are not necessary to demonstrate that the original service or product is of value. This means that animation would be the perfect style for these types of videos.
2. Product videos
Product videos are very similar to product explanation videos in that they explain in detail a product and its use. Hence, these videos have a better chance of converting viewers into loyal buyers. However, product videos also effectively increase the time a visitor spends on a business website.
They are used to show the benefits and features of a product. They usually include details of how a product works and, at the same time, grab the audience.
3. Instructional videos
These types of videos take online shoppers from the product discovery phase to the real essence of what they can expect from a business or product. These are also some more popular videos for companies that teach viewers how to do a sure thing.
These are kind of step-by-step tutorials that walk customers through the use of a product. They are both informative and entertaining. These videos give good results since the questions are pretty frequent in the main search engines. It is visual content directed at search engine queries and, therefore, one of the best ways to appear in search results.
4. Educational videos
These videos are one of the best ways for businesses to market themselves because they provide full details on how to solve a particular problem using a product. Different content formats can be used to create these types of videos.
These include whiteboard videos, webinars, and live-action videos. The reason consumers find these videos interesting is that they are informative and short. They are one of the best ways for businesses to start building a long-term relationship with their audience.
5. Presentation videos
These are commercial mini-videos to get as many clicks as possible. They are also called promotional videos, and they are made to attract people and create the necessary buzz.
Teaser videos go a long way in building brand awareness and driving traffic. They are best used for webinars and event campaigns. They contain useful information in a short format and duration. These videos should be engaging, action-oriented, and sensational at the same time.
6. Entertainment videos
You should know that online audiences love short, snackable content as a business. This format is best applied to entertainment videos that will inspire audiences and also make them laugh.
However, if you want these videos to work, you need to make sure you know your target audience well. Only when you have a clear understanding of your target audience will it be easier for you to create videos that they love to watch.
7. Video testimonials
Customer testimonials or case study videos play a vital role in improving brand awareness. These videos can include persuasive interviews with customers who share their experiences and successes using its products.
People who watch these videos know they contain interviews from trusted customers. Thus, they gain the confidence to purchase the products and services they need from that particular brand.
Perfect for educating potential consumers on industry issues, guiding prospects, and generating leads, webinars and recorded webinars serve as ideal stepping stones in the buyer’s buying journey.
9. Demonstration videos
Product demonstration videos often revolve around the product. They do not provide an overview of the product. On the contrary, they are detailed videos of the product itself intended to make it known.
They highlight almost all or most of a product’s features and even include use cases. They can also serve as guides showing the process of unpacking a product.
10. Videos for social networks
Last but not least, these are the most important types of videos that deliver outstanding results for the business. They are handy for brand awareness and driving traffic to a business website.
These videos are created to be shared on different platforms such as Twitter, Linked In, Facebook, Instagram, etc. Since social media platforms are widely used by people worldwide, these videos are the best value for money.
It’s time to create the best videos.
In conclusion, the videos mentioned above and other videos play a vital role in bringing a brand to the fore. Made with a lot of effort and time, videos that are well presented to potential buyers will undoubtedly yield the best results.