They say anyone can start a business, but let’s be honest that it takes more than just a dream and passion to get a successful company off the ground. Even a one-person operation requires long hours, perseverance, capital, and resources that not everyone has immediate access to. The push to the coveted top is so difficult that most people give up, but that may also be because no one really tells them what they’re in for.
Rather than recognizing natural setbacks as part of the journey, they assume they simply aren’t cut out for being an entrepreneur. You don’t have to be that person. In fact, even if you have no idea what to sell or how to get started, you can begin making plans today. Many markets are, indeed, oversaturated, but this doesn’t mean you’re out of luck. Instead, consider taking things in a new direction and picking up one of these underrated but growing niches.
The vast and unexplored world of men’s cosmetics is taking off in the West, which means you have the opportunity to get in early. In Asia, namely Japan and South Korea, men’s beauty products are commonplace. But in countries like America, England, and Australia, men are still generally not well-versed or heavily marketed toward.
By creating products specifically for men, and marketing them in a way that’s both relevant and appealing to a male audience, you can be a part of a cultural shift that will reshape the beauty industry as a whole. Consider things like beard oils, men’s skincare, body washes, body sprays, and even nail polish. The ideal male image is evolving, and it’s becoming more inclusive. This niche has plenty of flexibility, and it can even work for someone who wants to make their own products at home.
Feminine Hygiene Products
Access to affordable, gentle feminine hygiene products has always been a large need, but it’s rarely been discussed in marketing. The taboo and unhealthy stigma surrounding the female body has left many women alone intending to one of their most sensitive and intimate body parts. Recently, feminine hygiene products that are eco-friendly, all-natural, and hypoallergenic have started to emerge. From wipes to menstrual pads, washes, and sprays, you could tap into this market and help women feel more supported by the beauty industry.
If you decide to go this route, you’ll need strong marketing and an intuitive site design that guides women’s journey. They’ll want to learn more about your brand, where your products come from, and what impact they have on both consumers and the environment. If you’re looking for a good e-commerce store manager, you may consider OpenCart. You can check out this guide on the best OpenCart SEO strategies for beginners. It will help you learn how to optimize your business and marketing so you’re able to find leads and convert more easily.
All-Natural Pet Products
Environmental conservation has begun to influence every industry more heavily. Pet owners are more aware that what they buy for their four-legged friends is just as important as what they buy for themselves. Transparent, ethical sourcing, and manufacturing are big factors that concern modern pet parents.
You could start a store that sells healthy, natural pet foods, recycled bedding, and eco-friendly pet toys to take advantage of this growing niche. Healthy pet treats are also a good product to sell, especially if you are able to offer some that cater to pets with dietary restrictions. Even homemade pet treats could take off so long as you’re able to demonstrate their safety for animals. There’s plenty of ways to do this, including making a YouTube channel and sharing your process on social media.